Thank you for writing this article & correctly informing people on why these fad “food” replacements are nothing more than marketing gimmicks. I have been consuming a mostly plant-based diet all my life & have recently (over the past year) switched to a strictly plant-based diet. I only consume whole, unprocessed, organic foods. The produce section at my local supermarket has become my second home. The reason why I came across your article is because I was recently told by my doctor that I should try Isagenix. I knew right away that I would not be consuming this filth but I just wanted to research exactly why it’s bad for you. I was SHOCKED that a doctor would recommend this. He told me that I would have more energy & that fasting is good because if you consume a high quantity of food then your body is too busy digesting it rather than repairing itself. This doctor clearly has no idea what he’s talking about & should be ashamed of himself for recommending this junk to his patients. I wish I could forward him this article. I will stick to eating REAL, whole food that is free of toxins and pesticides. Like you and Dr.Fuhrman say, there is no magic pill or shake for weight loss. Proper nutrition comes from real, wholesome food, not synthetic and toxic products that are packaged in a pretty bottle or can. Thank you for educating the masses. The people that are leaving insulting comments just don’t want to believe that there isn’t a “quick fix” for weight loss. They are clearly brain-washed by the company’s brilliant marketing scheme so don’t even bother trying to argue with them. People need to spend less time and money on fad diets and synthetic products and more on trips to the local farmer’s market. It’s stupid simple, proper health equals proper nutrition that comes from real food (i.e. fruits and vegetables). Thanks for writing this article!
Anyone who openly promotes this garbage as a cure for type 2 diabetes should be named and shamed. A seller has sold this crap to my partner and told him to follow it to the letter and his diabetes will be gone in no time. Seriously? My response is if that was actually the case why dont the respective diabetes associations and the medical profession put their clients and patients on this crap? I guess the answer is that they know the detrimental effects this stuff can have on the body and they have most latest peer reviewed research at their disposal which states the most effective treatments and lifestyle choices. This crap is not part of it. Well done on speaking out !
Toxic overload is an often-overlooked factor in obesity, and the right detoxification plan can provide the nutrients your body requires to help you heal and lose weight. While these strategies are a powerfully effective starting point, a chiropractor or other healthcare professional can help you design a custom-tailored detoxification plan based on your individual needs.
I was being harassed by a few people on FB that I was friends with, but I did not buy from them because they were too pushy with it. I purchased from a girl I went to college with, who was never “blowing up” FB feeds with posts. And the only reason I did actually try it, because the price is RIDICULOUS, was because I had some extra cash from a side job that I do.
Not everyone has fresh raw milk at their fingertips and some of the other ingredients, like grass fed meat. But you can get a lot of protein from organic produce. The big thing about Isagenix is the amino acids. Amino acids are protein. But you can lose weight with organic bone broth too. There are a hundred ways to lose weight without eating synthetic concoctions.
I’ve met the most wonderful people on the planet in this company. People setting out and doing the work of creating positive change in other’s lives. If you are doing the same thing in your own work… BRAVO to you! There’s no need to try to tear someone else down or a company down when there’s clearly (over 400 people have shed over a 100lbs!) tens of thousands of people who are benefitting.
I just started the 30 day plan today and I have such a bad headache and mentioned it to a co-worker. She said that these types of plans are drastic and it can take a couple of days for your body to get used to it. I decided to read about it ( I know a little late for that) and everything seems so positve but when I saw the ingredients under the label (you need to peel it back to read it) I got a little nervous. I like the keep it real approach, buy whole and local food when I can, but I struggle with LIFE. A sit-at-the-computer all day job, low energy, high sugar intake and drinks on the weekends. I wanted something that would give me a boost and my girlfriend was selling this and I thought I would try it. I read all this back and forth and I realize that most of these people “FOR” Isa are worried about people not buying or stopping Isa and you are wanting people to make informed decisions, so coming from 2 totally different places. If I was selling it and making money I wouldn’t want people saying it not good for you but I am really glad that you choose not to worry about being popular with all these folks and wrote this article, because I am going to buy a salad and return my Isa products for a refund. I think I will buy your book too while I’m here!
The SHRED Power Cleanse If you have two weeks to commit, this program by Dr. Ian a great one to consider. Why? Because it's filled with whole, nutritious, fiber-rich foods, a common sense approach to eating and an exercise program that is based on smart science. It is not designed to be a weight loss program, but you're likely to lose weight while you're on it. And during the program, you learn healthy lifestyle habits (like planning ahead and journaling) that you can use for long-term weight loss and weight maintenance. 
What’s disconcerting to me is the culty behavior of all these Isagenix drones. “You must use Isagenix. Isagenix is like manna from the Gods. How dare you criticize it! It heals the world!” Blahblahblah. So annoying and anyone with half a thought in their brain could see through this rubbish. Dani, thanks for all you do and ignore the trolls. They are all brainwashed. I’m sure some people are “healed” and lost weight and cured of every disease under the sun but the fact of how they attack and defend and argue would make me run for the hills and never even consider their products. I know a few Isa-head drones in real life and every conversation is a ploy to get me to “just try the healthy lifestyle”, “just give it 30 days”, “don’t you want more energy?” blahblah and even one has gone so far as to say that my doctor who treats me via functional medicine and nutrition is robbing me of money and she wishes I could just try this program. Then she talks all about how much money she makes from the sales. I’m put off. I’m sticking with the ancestral nutrition route forever.

Sorry if I missed this somewhere along in the thread. It was dizzying reading through the comments and I had to skip to the bottom. I can see where it becomes so difficult for people to make good choices or know what to trust with so much different information out there and competing facts about ingredients. I just watched the documentary “Fed Up” this weekend and that also illustrates how people can become so misguided and it’s really sad. From now on, sticking to my gut and trying my best to eat clean, organic real foods!!
The only thing I could possibly say negatively about this is that your replies to these Isagenix trolls can be condescending and a bit rude, but I also see how you could be getting frustrated. I’m frustrated just reading their uninformed ravings. We should be encouraging knowledge and learning in a non-judgmental and healthy way, but sometimes you just gotta realize you’re beating your head against a wall.
Her information is accurate, just because you lost a significant amount of weight and got a new part time does not mean that the product is healthy. She gave a nutritional review and at no point did she tell people that they need to stop using it. Just like you are arguing that it is a great product because it helped you I also know someone who used it for over a year that is now diabetic and has chronic liver inflammation due to increased consumption of fructose- a diagnosis made by a doctor, she is 26 years old and a type 2 diabetic and her doctors concluded that it was due to her diet in the previous year and a half of which 12 months was the isogenix shakes/diet, which she swore by until she ended up in the hospital. Proper diet and a work out schedule can make people healthier, sleep better, concentrate better etc. It’s wonderful and all that you feel good and that your friend is doing well but by no means does it mean that this product is healthy or for everyone. But you sound just like my friend that I mentioned before her diagnosis, unwilling to hear anything negative about your life choices…you can KNOW something is bad for you and continue to do it by all means its your life but dont try to tell Dani she has no credibility because she actually does and you dont. You’re a sales person and that’s it. The fact that you said you worked a job you didnt like and that it was hourly just gives off the vibe that you dont have the education to back up what you are saying.
With this new-found popularity, the number and type of cleanse diets has soared, from food-based "liver detoxes" to liquid-only fasts for several weeks and everything in between. While the extreme cleanses often get a bad rap—Beyonce confessed that drinking the maple syrup-lemon-cayenne pepper concoction made her "cranky"—many women swear by cleanse diets to lose weight, increase energy, and even help clear up acne.
I am a hypnotherapist, and my business mentor (whom I admire) was the one selling this product, so that is how I got involved. I told him about all of the adverse effects I was having in a long email, which he forwarded to Dr. Williams, the head nutritionist at Isagenix. In my email I was questioning some of the specific ingredients, such as the maltodextrim and the calcium caseinate. To make a long story short, Dr. Williams wrote a long email back, defending the products, and not showing any concern at all that I had these reactions. This would have been an opportunity for him to take the high road. I wish I could find that email, but it would take some time because I have to go back into the history. What this clearly tells me is that the powers that be do not care about people, they only care about the money. Dr. Williams is very high up in their MLM organization, and he has to support the products no matter what. It is all about the money, and there is A LOT of money at stake. (This is no different than the presidential press secretary having to support and rationalize every mistake the president makes) I don’t know how these head people at Isagenix sleep at night. I know I am not the only one who was harmed by this experience, and as I said, I was in perfect health before. I have owned gym memberships all of my adult life, so I exercise regularly and now only eat CLEAN organic food.
Dinner? That's miso soup with some chopped sea vegetables (like the Japanese nori, used to make sushi) snipped over top. Or you might choose a cup of brown rice with a few chopped vegetables mixed in. "Brown rice gives your body plenty of B vitamins, which is a stress reducer. It's very high fiber, will fill you up, will help you sleep, and will flush you out in the morning."
3. I have personally coached thousands of people on these products and I have only seen positive results. Improved blood work, lowered medications, total BMI transformations, strengthened immune systems, children being able to focus and transform their brain chemistry, and on and on and on.. too much to even type here, but literally LIFE changing results.
Anyone who did the cleans and did lose weight, I can’t even fathom. each shake has 240 calories add in a light dinner say 400 calories, thats 880 calories a day as an intake. I know calories are not always perfect and I don’t pretend to know what I am talking about but I think you would have to be 80 pounds to eat 840 calories a day and not lose weight. At my size I burn approx. 3400 calories a day, hence my weight loss. Add in about 3-500 burned at the gym and I am losing a pound a day in just calories (which I know id not a perfect science)
My youngest daughter has recently joined this silliness. She has never been fat a day in her life (unlike her dear old mom!), is active, energetic, successful and (like her dear old mom) can “sell” pretty much anything to anyone . . . except her dear old mom. LOL I promised her I would look into it because she knows how adamant I am about whole, real, unprocessed, healthy, raw foods.
You could look at the fact that these EXPERTS have been experts for much longer than Isagenix has been around, and when they took a look at the formulation of the products, the source of the ingredients and the quality of the products, they formed an EXPERT opinion that Isagenix has produced a superior product to anything else on the market. After establishing their expert opinion, that Isagenix is the real deal, they decided to align themselves with Isagenix. After all, why wouldn’t you associate yourself with a company that produces superior nutritional products.
Robbie Bianchi Pray In addition to “natural flavors”… I agree that there are a lot of things that may be included in this umbrella term and it just so happens that natural flavors can be one of them… I would not trust natural flavors in top ramen… But natural flavors is also a way for companies to not reveal everything so that their recipes will not be duplicated… I am not confident that you can confirm to your readers that this is not safe due to its “Natural Flavors.” You can find more on this exact topic by researching isagenixhealth.net. I am in no ways trying to convert you or trying to say this company is the golden goose. I just think that their protein is pretty great. It also tastes amazing:)
Ohh yes I see these guys in my gym, they started using it and hey I have so much energy, suddenly I have improved my personal record by 40kg? Really? just that you have trained like shit for the last decade and suddenly you got a bit of motivation through a shake? Ahh and yes obviously you stopped eating junk food and drink lots of beer due to the isagenix program, which you should have done to start with.
You may be asking yourself, “will I be hungry during a cleanse?” Luckily, the answer is no. Kathy states that the Nutritional Cleansing program feeds the body hundreds of nutrients, organic minerals, and several other ingredients that nourish the body while cleansing it so that hunger urges are avoided during the process. Kathy also says that the hardest challenge during a cleanse for product-users is being surrounded by food. As a helpful tip, she recommends that you conduct a Nutritional Cleanse on a day that you won’t be grocery shopping or cooking a dinner for your family so that you can effectively avoid unnecessary food cravings.
There are two main types of toxins, water-soluble and fat-soluble. Water-soluble toxins are easily metabolized by the body and excreted in your urine. However, in the instance of someone with an unhealthy digestive system, such as leaky gut, some of the toxins manage to find their way into your blood supply. This can lead to a number of symptoms such as headaches, flu-like symptoms and if not addressed, can lead to more serious issues over the long term.
Dani, you mention fructose in high amounts can be toxic to the liver. Can you elaborate on that? There is no definition or explanation as to what is a high amount. While I agree that eating items with high fructose is bad, this is a result of poor diet where items with fructose have little to no fiber or protein content. That would allow the body (liver) to break down the “sugar” and process it similar to glucose. I’m not expert, just an interested reader.
In my humble opinion… What I learned from reading the comments is that this ” Iso” thing is like some sort of scary pyramid sales cult. I was interested in trying it and found your page. Even after reading your review I was still interested because the packets and bars were easy for travel ( I am on the road a great deal) but after reading the nasty ignorant comments posted by the bully sales force who peddle the snake oil, Im gonna pass and stick with my no wheat, no soy, no preservatives, no refined sugar hand make all my shakes way of life. Keep up the good commentary!

It is talking about the overconsumption of fructose, and especially when used in large amounts in beverages and sweets. Because when found in fruits, there is fibre and other nutrients/bulk to help balance out the sugar (and also slow its absorption), as well as reduce the likelihood of overconsumption — because you’ll feel full faster eating an apple than drinking a Coke.
Hey Dana, I have read your reviews on multiple products, and from what I’ve seen, you seem to do you best to take the worst parts of the entire product line and put them on blast, suggesting everything about the rest of the line is “toxic”, “harmful”, “rancid”…etc. Although you may have a world of knowledge, experience is the best education. I have been on Advocare and Isagenix, and although I don’t disagree with your opinion that Advocare isn’t good, just like your post about Isagenix, you have made it seem far worse that what it is. The fact of the matter is that Isagenix is making a difference in the health and wellbeing of many of the product users. I personally lost 43 pounds using Isagenix and the products were a large upgrade to Advocares ingredients (I think you will agree). A fair article doesn’t stand completely one sided on a subject, but looks at the good as well as the bad. Makes what you write appear to be completely bias.
Anyone who did the cleans and did lose weight, I can’t even fathom. each shake has 240 calories add in a light dinner say 400 calories, thats 880 calories a day as an intake. I know calories are not always perfect and I don’t pretend to know what I am talking about but I think you would have to be 80 pounds to eat 840 calories a day and not lose weight. At my size I burn approx. 3400 calories a day, hence my weight loss. Add in about 3-500 burned at the gym and I am losing a pound a day in just calories (which I know id not a perfect science) 

Hi! Very interesting blog post and comments section. I was given Isagenix by my sister and am currently on Day 4 of a 2 week “cleanse”. Prior to her giving it to me, I told her that I was wary of the product because I could not find any research supporting Isagenix that was not influenced or purchased by the company itself. That’s odd, especially for such a large company with so many supporters and testimonies. Despite my hesitation, I agreed to try it. I am obese and have been having trouble with sleep apnea, shortness of breath, and heart palpitations. My typical weekly diet included regular doses of fast food, pizza and at least 2 liters of fit soda per day. Frankly, I believe that Isagenix DOES contain things that are unhealthy. However, it is likely that they are less unhealthy than the disgusting things I was already consuming everyday. My plan is not to use Isagenix for life. I can see why people do, though. It’s a matter of convenience (and for some, a matter of pride). I am using this period to move from being completely unhealthy to embracing real foods again. There’s something about two shakes a day and a 48 hour no-solid-food period that just makes you appreciate something simple and natural like a sweet potato. (Please please please don’t tell me sweet potatoes are bad for me. I just fell in love with them.) I fully intend to return to a life of real food, which I believe does have everything we need to be healthy and thrive. I just needed a way to “reset”, to start the change I know my life needs.
An Isagenix-funded study published in Nutrition & Metabolism in 2012 found that over an eight-week period, people who used Isagenix meal-replacement shakes as part of an intermittent fasting and calorie-restriction diet lost 2.2 pounds more than those who followed a similar diet using regular food. However, according to a 2012 article published on the Science-Based Medicine website, this study wasn't well-designed, and Isagenix paid to get it published in the journal. The author of the website article, Dr. Harriet Hall, also noted that there were inconsistencies in the numbers listed in the results, potentially making the conclusions unreliable.
Do your research and make your own decisions. Recently, a peer reviewed jounral article was released which was also funded by industry,(Isagenix) so there couldn’t possibly be any bias (insert sarcasm). Results did show the groups lost a significant amount of weight, but if you look at the weight loss in relationship to total kcals taken in on a daily basis (1000-1200) of course they will lose weigth! DUH!!!! I would be surprised if Isagenix used this study to solidify the use of their products.
This weight loss cleanse won’t put millions in your bank account or give you a fitness model’s body. It’s only meant to kick-start your journey towards a healthy lifestyle and help you get rid of bad habits. While weight loss will occur, it’s up to you to continue making healthy choices afterwards. This detox will simply make it easier for you to achieve your goals.
It seems complicated, I know. But once you just eliminate all of the food products, it’s easy. If you stick to the basics of real food, organic, found in nature, then you’re good. I tend to avoid most things with a label and make food from scratch; this really simplifies eating. I would recommend reading The Perfect Health Diet by Paul Jaminet, it is scientific but not difficult to understand.

You mentioned many times in your blog and in responses to others that your objections were only to certain products, ingredients, or processes from Isagenix. I have been using it for about 6 months now. I do not sell or promote it and am not a fanatic or nut like some of the others posting here have been portrayed. I initially started as a serious skeptic, talked reluctantly into it by my wife and sister-in-law. I had a serious weight problem and my health was gradually getting worse. While I may or may not agree that certain Isagenix products are bad or good for me, I have had a significant improvement in my health and weight during this time. What I object to the most in your presentations is the blanket statement, “Isagenix is unhealthy,” while saying that it is certain products and their ingredients or processing you object to. I could find absolutely no reference to one of their flagship products, Product B, anywhere in your site and yet, it is probably the most important of all their offerings. This is probably what has helped me the most of all the Isagenix products, although I have received benefits from others as well.


I am a Weight Loss Coach who teaches people how to eat mindfully, and end emotional eating. I have friends who swear by Isagenix. Since it’s all the rage and I have clients who use it, I decided to try it for one week so that I could have first hand experience. I have never been so thirsty in my life. I easily drank 2 gallons of water a day, and still could not satisfy my thirst. I woke in the morning with the worst dry mouth of my life. I quit after day 2 as I was concerned with how this product was affecting my liver and kidneys.
These products are helping over 300,000 people in 12 different countries. Personally, my family are showing remarkable results in their health. My aunt has MS disease and has now been using the products for 8 years. After 3 months of feeding her body with these products and eating healthy meals, she no longer needed a wheelchair and to this day, she still does not need to take a single prescription pill. Her doctor his amazed by this, has looked over the ingredients himself and told her to NEVER STOP TAKING THE PRODUCTS!!!

It seems complicated, I know. But once you just eliminate all of the food products, it’s easy. If you stick to the basics of real food, organic, found in nature, then you’re good. I tend to avoid most things with a label and make food from scratch; this really simplifies eating. I would recommend reading The Perfect Health Diet by Paul Jaminet, it is scientific but not difficult to understand.
Isagenix Cleanse for Life claims it has “vitamins and minerals to nourish the body and promote better health.”  That all sounds amazing, but it got me wondering, “Are their products really convenient?”  Here are the facts: Isagenix Cleanse for Life can be purchased in liquid form that’s ready to drink, or in a powdered form that you mix with water. You can take it daily or as part of a one or two day “deeper cleanse.” It even comes in convenient single-serving bottles of liquid. It doesn’t get much easier than that.

Great article! We have changed our diets to (as much as possible) organic, unprocessed, chemical free foods. I am 52 and this is the best I have felt, I believe, ever! Eating this way and incorporating exercise has been a life changer for me. At my last two physicals my labs have come back wonderful. I also am in menopause and do not have to take anything. I appreciate this article, as this product was brought up during my exercise class today and I was somewhat leery of it. Thank you for advocating true healthy eating.

I didn't set out to write this article. It started when I received an e-mail inquiry about Isagenix. I posted my answer on a discussion list, and it was picked up and published at http://healthfraudoz.blogspot.com/2006/11/critique-of-isagenix.html. Sandy Szwarc, author of a blog titled Junkfood Science, approved of it and kindly reposted it (see http://junkfoodscience.blogspot.com/2006/11/can-you-really-cleanse-your-way-to.html.)
Even as registered dietitians and certified personal trainers, we love a good celebration and having fun as much as anyone, but we’re not gonna lie, we’re a bit relieved that some of the holidays and many of the social gatherings are slowing down a bit so we can all (us included!) get back on track. After all, everyone feels better after losing the extra party LBs, bloat and heaviness that most feel after too much indulgence.

I’m embarrassed and somewhat ashamed to admit that I was an Isagenix Associate for 2 years. I became aware of Isagenix through a friend (at the time) that I respected in the local fitness industry. I took only the main products (“Pillars of Health”), enrolled others, and for a while made some decent money. Luckily, I met another Certified Nutrition Consultant purely by chance during a layover at an airport and when I brought up Isagenix to her, because she knew a good amount about it from some of her clients that had come to her, she filled me in on many of the same “facts” (and I mean “facts” in a real and positive way) that you have mentioned throughout your blog. Well, of course, after meeting her I was bummed because I had so wanted to believe in Isagenix, and when I got home I spent hours doing research on my own – I had even taken notes at the airport. What the woman that I had met at the airport had told me was backed up by the research I did. Truthfully, there was always a part of me that didn’t feel comfortable with the whole thing, especially the 9 day and 30 day cleanse “systems” Isagenix highly promoted. I, personally, only sold a couple of the cleanse systems and one was to a good friend and he felt like crap during the 9 day cleanse and couldn’t wait until it was over. He did lose 3 pounds but like you said so many times, just because something makes you lose weight doesn’t make it healthy.


At the beginning of the Isagenix “Are you Toxic” Video on their home page, their is also a disclaimer saying none of their research is backed by official scientific evidence!!!! It comes up so fast and dissappears as quickly but i paused it and presto!!! So really Dani is right, do your research !!!!! You dont need to buy her 21 day plan to talk about products in a blog you fool!!! You are the one who is mistaken about ingredients…
My youngest daughter has recently joined this silliness. She has never been fat a day in her life (unlike her dear old mom!), is active, energetic, successful and (like her dear old mom) can “sell” pretty much anything to anyone . . . except her dear old mom. LOL I promised her I would look into it because she knows how adamant I am about whole, real, unprocessed, healthy, raw foods.
I love you for this thread alone! I have had so many friends and family members drink the IsaGenix Kool-Aid (or Ionix Supreme, to be exact), and it makes me cringe every time I hear of someone else falling for it. This company preys on the insecurities of its minions. There is so much mis-information perpetuated throughout their circles that I want to slap them as a collective and to wake them up to reality. Yes, calorie restriction is going to make you lose weight. Yes, some of the Ayurvedic herbs and caffeine in their products may make you feel euphoric, especially when you ingest them all day long. But that ‘s about it. There is nothing magical about this, but for the gold that appears in the pockets of the executives at the top. It’s such a scam. Anyway…you already know that. It’s refreshing to see an educated voice lifting the veil off the crap they are selling. I’m so sick of hearing about how awesome it is. If everyone on it would just eat healthy, organic, whole foods and exercise regularly they might just be surprised at how good they feel for a fraction of the price.
Disclaimer: The entire contents of this website are based upon the opinions of Dr. Daniel Pompa, PSc.D, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as noted. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dr. Pompa and his associates. Dr. Pompa encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

Cleanse for Life contains a blend of herbs that are very gentle on your body and has over 100 nutrients in it! It works with your body to flush out all the toxins. If you are wondering if it has a laxative type effect, it does not. I was going pee a lot though! I think because I was drinking so much liquid and ridding myself of the toxins that built up.
But when I consciously choose to travel to far away countries, be accepted by the indigenous people and accept them in return, who hold ancient knowledge and wisdom for the future betterment and evolution of our species, do service to a community, to be part of a combined and soul felt movement for love, understanding, acceptance and peace, then I am SOMEBODY.
I do enjoy different points of view as the world around us is mostly how we perceive it to be, however, the facts you have stated regarding the ingredients are just not accurate. Dani, I believe you may have seen it somewhere, but that information is not accurate. If you look on the labels on the actual Isagenix website, you will see their ingredient list.
Thanks for the honest review. Before for this I was on a website that was knocking Isagenix only to discover that the closing paragraph was a plug for a competitor, Leptigen with a link to their products (the “review” was written by a Leptigen strategist). Either way I wasn’t interested in either product at that point. It seems hard to argue with the logic that you should simply just eat real, unprocessed foods, but all the comments say otherwise.
Saying that Isagenix products contain corn is inaccurate. Again, a quick search for corn produces several hits, but if you take the time to read, you find it’s NOT CORN, the ingredient is CORN BRAN. Corn bran is a food product made from the tough outer layer of corn. Like the brans derived from other grain crops, it is very high in fiber, and it can be used in a wide variety of ways. Many commercial food producers use this substance as filler in their foods, and to reduce the caloric value of snack foods. It can also be used in home cooking to increase the fiber content of various foods and to add texture.
so you say “unbiased” and while you are using info right from the web site, it’s how you presented it that turns it very biased indeed. Isagenix also has many programs and fitness support programs that you can join – all of which to support and encourage people to reach their fitness goals…so I think that dedication should be rewarded…not put down. Just saying.

Okay, so you won’t be dining at Waffle House this week. To make the cleanse work for you, you’ll need to make your own dinners for the next seven days, or special order off the menu of your favorite restaurant. Cleanse Dinners consist of protein and vegetables, and healthy fats, but no grains or fruits. A little harsh, but again, it’s only temporary. Metabolism decreases up to 35% during sleep, so any extra carbs in your system at bedtime are more likely to get stored as fat. Grains and fruit are the main carb sources in our diets, so I’m stripping them out at dinnertime for the next seven days.

Insulin sensitivity—how well insulin does its job of ushering glucose in the blood (after eating food) into the appropriate body tissues where it is used for energy—also looks to be “reset” by fasting. One study showed that healthy men who fasted for 20 hours every other day for 15 days had increased rates of glucose uptake, signifying improved insulin sensitivity and better blood sugar control (4).

If you’re interested in using Isagenix’s Nutritional Cleansing products, Joy recommends the 30-day cleanse system, which can be most effective when split between “shake days” and “cleansing days.” On the “shake days,” drink two IsaLean Shakes per day, which are less than 300 calories each and packed with 24 grams of high-quality, undenatured New Zealand whey protein with activated live enzymes. Blend 2 scoops of the shake powder with 8 ounces of purified water and some ice and you’re all set. These creamy, filling shakes build leaner muscle mass and help to fight off those unwanted carb and sugar cravings. Two shakes replace two meals per day; however, you can also have one regular meal on “shake days” (at 400-600 calories the most).

Thanks for all of the comments. Yes, I too, firmly believe that Isagenix is a complete and total scam. Its marketing scam works because management convinces their sales agents that they are saving the world – yeah by selling expensive highly processed nutritional products (I don’t even want to use the word food) using questionable means and unscientific and undocumented claims. 
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